How can we work together? Simple!
Google Analytics Basics
In this intro package, you’ll get invaluable insight into your web traffic and start being able to make your first data-driven decisions. Knowing where your potential clients are coming from will allow you to focus your marketing efforts and free up your time.
The Basics package includes:
A pre-call guided questionnaire to help us level set and guide our work
A robust 60-minute strategy call where we’ll walk through your website, and talk metrics!
Google Analytics installation and back-end setup for your website
A customized data dashboard showcasing your primary website traffic metrics
A follow-up call in 30-60 days to review the new data you’ve gathered and clarify insights together!
Insight add-on features available below!
The Complete Analytics Package
This package is really where you get the deep insights. With this package we’ll set up the complete back end of Google Analytics to track all the critical engagement on your website. That means we’ll identify your client journey, the pages you want them to visit, the buttons you want them to click, and the conversions you want them to make - and measure those specifics so we can really get detailed on what is working and what isn’t.
Full Google Analytics event and conversion tracking for your website completed by a GA4 certified expert (that’s me!)
Sales funnel identification and tracking
Metrics goal setting discussion
Customized traffic dashboard
2-3 customized website engagement dashboards (sales funnels, scroll depth, conversions, etc)
A follow-up call in 30-60 days to review the new data you’ve gathered and clarify insights together!
Insight add-on features available below!
Insight Add-Ons!
UTM Tracking Strategy and Implementation
Want to super charge your data insights? By adding UTM parameters (a tiny piece of code) to your all your urls, you can precisely track the effectiveness of your marketing efforts in Google Analytics. That means you’ll know even more specifically where your traffic is coming from. So, not just “social media” but your “Black Friday instagram stories campaign” or your “evergreen FB group posts” or your “welcome email journey.”’
This is a true necessity to get the full benefits out of Google Analytics!
Ongoing Support: 6 Months of Data Insights
Let’s be real. Getting your tracking and dashboards set up is great. But you know what it takes to really have it impact your business?
It takes regular review, analysis, change, and followup.
So let’s make this official! In addition to the packages above, consider me your executive data consultant for 6 months!
This will look different for everyone. For some clients this might mean zooming in on a few metrics to improve. For others it might mean creating a more expansive version of your dashboard. Or it might mean having an accountability partner during our monthly strategy calls to ensure you’re reviewing your data and taking the steps to move your business forward!
Not sure how this support might look for you? Good news! I’m here to figure that out!
Okay, but…
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Short answer: YES! You don’t need to have been in business for a decade, have thousands of clients, or be a six-figure seller to have valuable data. Data is everywhere in your business, whether you’re looking at it or not!
I’m here to shine a flashlight on the numbers that are already happening in your business, and more importantly, show you how you can use them to take action!
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You don’t have to be - and that’s the point! I’ll take on the tech details - you just get the insights.
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Nope! I focus on using Google Analytics and Google Looker Studio - (which are both freeeee!). No need to break the bank to stat being data-driven.
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I totally get it. But here’s the thing. The data is there whether you’re looking or not. But when you know what’s working and what is not working, you are empowered to make real, actionable changes. And taking concrete steps toward your goal is what is going to make you feel like the rockstar entrepreneur you are.
Ready to get started?
Submit the form below and I’ll be in touch soon to set up a no-commitment chat!